Made O'Meter
Discover where a brand or product originates
Lurpak is one of the world's most recognized butter brands, originating in Denmark in 1901. The brand was established as a quality mark for Danish butter, featuring the iconic 'Lur' horns logo. This specific product is a spreadable version, combining traditional creamery butter with rapeseed oil to ensure it remains soft even when refrigerated. While it is sold globally, the primary manufacturing still takes place at the Holstebro Dairy in Denmark.
The brand is currently owned and managed by Arla Foods, a major international dairy cooperative owned by dairy farmers across Northern Europe. Arla has expanded Lurpak into a global household name, maintaining a reputation for premium quality and natural ingredients. The company is headquartered in Aarhus, Denmark, and operates as a cooperative, ensuring that profits are returned to the farmers who supply the milk.
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