The Rustik Bakery 84% wholemeal bread

The Rustik Bakery is a premium brand of artisan-style bread launched in Spain by Grupo Bimbo in 2016. It focuses on traditional slow-baking processes, using sourdough and natural ingredients to achieve a long-lasting texture and authentic flavor. The brand was specifically developed by Bimbo's Spanish division to meet consumer demand for bakery-quality bread with the convenience of supermarket shelf life.

While the brand shares a similar name with 'Rustic Bakery' in the United States, The Rustik Bakery (with a 'k') is a distinct line owned and operated by Grupo Bimbo. In Spain, the products are manufactured and distributed by Bimbo Donuts Iberia, a subsidiary of the global Mexican parent company. This wholemeal variety is part of a range that emphasizes slow fermentation (typically 14 hours) and natural sourdough starters.