Made O'Meter
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Milbona is a prominent private label dairy brand exclusively associated with the German discount supermarket chain Lidl. The specific product shown is a 1-liter carton of UHT (ultra-high temperature) low-fat milk with 1.5% fat content. It features several quality seals common in the German market, including the 'Haltungsform 3' label, which indicates a higher standard of animal husbandry (outdoor climate/increased space), and the 'Tierwohl' (animal welfare) initiative logo.
As a private label, Milbona does not own its own production facilities. Instead, the products are manufactured by various large dairy cooperatives and processors under contract for Lidl. In Germany, significant suppliers for Milbona often include major dairy groups like FrieslandCampina or Müller, though the exact producer can vary by region and specific production run. The brand itself was established by Lidl to provide a high-quality, cost-effective alternative to national brands across its European stores.
The ultimate ownership of the Milbona brand lies with the Schwarz Gruppe, a massive German retail conglomerate that also owns the Kaufland hypermarket chain. Headquartered in Neckarsulm, Germany, the Schwarz Gruppe is one of the world's largest retailers. The brand remains central to Lidl's strategy of offering sustainably sourced and welfare-certified dairy products at competitive prices.
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