Fitbit Luxe fitness tracker

The Fitbit Luxe is a fashion-forward fitness and wellness tracker designed for holistic health monitoring. Originally founded in 2007 by James Park and Eric Friedman in San Francisco, California, the Fitbit brand became a pioneer in the wearable technology industry by creating devices that track activity, sleep, and heart rate.

In early 2021, Fitbit was officially acquired by Google, which has since integrated Fitbit's health and wellness capabilities into its broader hardware ecosystem. While the brand originated and is headquartered in the United States, the manufacturing of the physical hardware, including the Luxe model, is primarily outsourced to facilities in China. As of 2024 and beyond, Fitbit remains a key subsidiary within Google’s hardware division, benefiting from the tech giant's software infrastructure and worldwide distribution networks.