Argus 12 Majestic Beer

Argus 12 Majestic is a private-label Czech lager produced specifically for the international supermarket chain Lidl. The barcode (starting with 859) identifies its origin in the Czech Republic, where it is typically brewed by the Protivín Brewery (Pivovar Protivín), a part of the Pivovary Lobkowicz group.

As a store-owned brand, Argus is marketed by Lidl across several European markets to offer a range of traditional-style beers at competitive price points. While the Argus brand includes varieties produced in Poland, Spain, and Germany, the '12 Majestic' variant is a classic 12° Plato Bohemian pilsner-style lager rooted in Czech brewing traditions.

The brand is ultimately owned and managed by Lidl Stiftung & Co. KG, headquartered in Germany. The manufacturing of specific Argus varieties may occasionally shift between contracted breweries depending on regional supply chains and tender agreements, but the '12 Majestic' label remains a staple of Lidl's Czech beer portfolio.