X-Ray Energy Sportssmag

X-Ray Energy is a well-known Danish energy drink brand produced by Harboes Bryggeri A/S. The product featured is the 'Sportssmag' (Sports Flavor) variant, typically sold in 50 cl cans.

The brand was originally developed in Denmark as a successor to the 'Hustler Energizer' drink and is primarily manufactured at Harboe's facilities in Skælskør, Denmark. While the core production is centered in Denmark, Harboe operates production units and distribution networks across Europe, including Germany (Darguner Brauerei) and the Baltics, allowing for wide availability in Nordic, European, and African markets.

Harboes Bryggeri A/S remains the ultimate owner of the brand. It is a publicly-traded company on the Nasdaq Copenhagen exchange, with significant ownership held by descendants of the Harboe family, ensuring its continued status as a prominent Danish beverage manufacturer.