Aurada Digestive Oats biscuits

The product shown is a package of Aurada Digestive Oats (Avena) biscuits, a private label brand exclusively distributed by ALDI in Spain. Aurada is one of the many store brands developed by ALDI to provide high-quality grocery alternatives at discount prices. The labeling, featuring nutritional information in both Spanish and Portuguese, along with the GTIN (4068263003066) and AN code (24044882), identifies it as a product specifically marketed for the Iberian Peninsula.

Ownership of the brand lies with ALDI Nord (formally ALDI Central de Compras, S.L.U. in Spain). ALDI was originally founded in 1913 in Germany by the Albrecht family and later split into two independent companies, ALDI Nord and ALDI Süd, in 1961. ALDI Nord, headquartered in Essen, Germany, manages operations in Spain, Portugal, and several other European countries. While the product is specifically manufactured in Spain to cater to local tastes and logistics, the ultimate strategic control remains with the Albrecht family foundations in Germany.