Italiamo Spaghetti Tricolore

Italiamo is a premium private label brand owned by the German discount supermarket giant Lidl. The brand was specifically developed to offer authentic Italian gastronomic traditions to international markets. While the brand is managed from Germany, the products themselves are sourced from various regional Italian suppliers to maintain authenticity. In the case of this Spaghetti Tricolore, manufacturing is typically handled by established pasta producers in Italy, such as those located in Riese Pio X, ensuring the product is genuinely 'Made in Italy'.

The brand's ownership lies with Lidl Stiftung & Co. KG, which is a subsidiary of the Schwarz Group. Since its international launch in 2008, Italiamo has become a staple across Lidl's global network, including thousands of stores throughout Europe and the United States. Despite being a store brand for a German retailer, it is positioned as an export of Italian culinary heritage, often featuring products that meet protected geographical indications (PGI) or other Italian quality standards.