Made O'Meter
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Alesto is a prominent private-label brand specialized in nuts, dried fruits, and snacks, primarily sold at the German discount supermarket chain Lidl. The name "Pinda's in dop" (peanuts in shell) and the French translation "Cacahuètes en coque" indicate its distribution in Dutch and French-speaking markets like the Netherlands and Belgium. The packaging prominently features an "American Quality Peanuts" seal, suggesting the raw peanuts are sourced from the United States, although the final roasting and packaging often occur in facilities across Europe.
The brand is owned by the Schwarz Group through its subsidiary Lidl Stiftung & Co. KG. As a private label, Alesto was developed to provide high-quality snack alternatives at a lower price point than international name brands. The production is managed through a network of contract manufacturers that adhere to Lidl's strict quality standards, ensuring consistency across various global markets.
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