Chabrior Cœur de Mie Complet

Chabrior Cœur de Mie Complet is a whole wheat, crustless sliced bread produced specifically for the Intermarché supermarket chain. The product is manufactured in France, specifically at the 'Fournil du Val de Loire' facility located in Joué-lès-Tours. This facility is part of the integrated production network of the brand's owner.

The brand Chabrior was established in 1980 by the French retail giant Les Mousquetaires (Intermarché). Unlike many private label brands that outsource production, Chabrior is part of the group's 'Producteurs et Commerçants' (Producers and Merchants) model, where the retailer owns the factories that produce its own branded goods. The brand focus is on cereal-based products including biscuits, pastries, and various types of bread, emphasizing the use of French wheat.