Alpro Oat milk beverage

Alpro is a pioneering brand in the plant-based food and beverage sector, originally founded in 1980 in Wevelgem, Belgium. The brand was established by the Vandemoortele Group with a mission to create sustainable, plant-based alternatives to traditional dairy products. Over the decades, it has grown into a European market leader, expanding its portfolio from soy-based products to include oats, almonds, hazelnuts, and coconuts.

In 2017, Alpro became part of the French multinational Danone following Danone's acquisition of WhiteWave Foods. Today, Alpro is a core brand within Danone's 'Essential Dairy & Plant-Based' division. While the brand is headquartered in Ghent, Belgium, its products are manufactured across several European facilities located in Belgium, France, and the United Kingdom to serve the global market. The packaging often features localized contact information, such as Danone Nutricia S.p.A. for the Italian market, reflecting its broad distribution network.