Vigorsol Air Action sugar-free chewing gum

Vigorsol Air Action is a prominent sugar-free chewing gum brand known for its intense cooling sensation and 'fresh air explosion' marketing. The brand was originally created by the Italian company Perfetti in the late 1970s, specifically launching in 1978. It quickly became a market leader in Italy due to its innovative functional benefits and memorable advertising campaigns.

Today, the brand is owned by Perfetti Van Melle, a global leader in the confectionery industry formed in 2001 through the merger of Italy's Perfetti SpA and the Netherlands' Van Melle NV. While the parent group operates factories worldwide, Vigorsol remains deeply rooted in its Italian heritage, with primary production for the European market typically centered in Italy, specifically at the group's facilities in Lainate. The brand continues to expand its presence, remaining a staple in the sugar-free gum category as of 2026.