Manucurist Base S.O.S. repairing nail base coat

Manucurist is a Parisian beauty brand that has become a leader in the 'clean beauty' movement within the nail care industry. Founded originally in 1996 as a professional nail salon in Paris by the mother of current CEO Gaëlle Lebrat-Personnaz, the brand underwent a significant transformation in 2016. Gaëlle, leveraging her background in luxury fashion at houses like Louis Vuitton and Prada, pivoted the family business toward high-performance, eco-friendly retail products.

The brand is best known for its 'Green Flash' range and its commitment to vegan, cruelty-free, and up to 99% plant-based formulas. By replacing traditional toxic chemicals with bio-sourced ingredients derived from potato, corn, and sugar cane, Manucurist positioned itself as a healthy alternative to standard gel polishes.

Ownership of the brand remains private and rooted in its original family legacy. While it has expanded globally and received investment to fuel its rapid growth in markets like the United States, it continues to operate as an independent French entity with its headquarters in Paris. All of its polish and treatment products, including the Base S.O.S. seen here, are manufactured in France to maintain strict quality and environmental standards.