Lavazza Qualità Oro ground coffee

Lavazza Qualità Oro is one of the most iconic coffee blends from the historic Italian coffee house, Lavazza. First created in 1956, it is known for its distinctive gold packaging and its 100% Arabica composition, which offers a sweet and aromatic flavor profile with floral and fruity notes. The blend represents a long tradition of Italian espresso culture, specifically designed to offer a premium café-style experience at home.

While the brand maintains its heart in Turin, Italy, its production and distribution have scaled globally. Most of the roasting and blending for the classic Qualità Oro line occur in Lavazza's primary manufacturing facilities in Italy, particularly in Settimo Torinese and Gattinara. However, the company operates several industrial sites internationally to support its global supply chain. The brand remains privately owned by the founding family, ensuring it retains its original Italian heritage while operating as a major player in the international beverage market.