Axe Apollo 3 in 1 body wash

AXE (known as Lynx in the UK, Ireland, Australia, and New Zealand) is a globally recognized male grooming brand. It was first launched in France in 1983 by Fabergé, a subsidiary of Unilever, as a body spray. Since then, it has expanded into a full range of products, including body washes like the Apollo 3-in-1 featured here, which is designed for body, face, and hair.

The brand is owned by the British multinational consumer goods giant Unilever. Manufacturing for AXE products occurs in numerous facilities worldwide to serve localized markets, with major production hubs in Europe, North America, and Asia. Today, Unilever remains the ultimate owner, managing the brand from its global headquarters in London. AXE continues to be a market leader in the male personal care segment, known for its distinctive marketing and fragrance-focused products.