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These tissues are a private-label product from Coop Italia, one of Italy's largest retail chains. The specific edition shown is a seasonal Christmas-themed box featuring festive imagery. Coop products are part of a cooperative system where the brand is essentially owned by its millions of consumer-members.
For the Italian market, these 3-ply tissues (fazzoletti) are typically manufactured by specialized paper suppliers such as WEPA Italia S.r.l., located in the 'Italian Tissue Valley' in the province of Lucca. This region is world-renowned for high-quality paper production, ensuring that the private-label goods meet premium standards while maintaining competitive pricing for the cooperative's members.
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