Nivea Creme Pride Edition

Nivea is one of the world's most iconic skincare brands, originally founded in Germany. This specific product is the Pride Limited Edition of the classic Nivea Creme, recognizable by the rainbow 'Progress Pride' flag colors and the #beyou hashtag, which was launched as part of a campaign to support LGBTQ+ rights and inclusivity.

The brand was established in 1911 by Dr. Oscar Troplowitz, who developed the first stable oil-and-water-based emulsion cream, which he named Nivea (from the Latin 'niveus', meaning snow-white). Since its inception, Nivea has been owned by the Hamburg-based multinational company Beiersdorf AG. Today, Beiersdorf is a global leader in skincare, also owning other major brands like Eucerin and La Prairie.

While the brand is rooted in Germany, Nivea products are manufactured in various locations around the world to serve local markets. Major production facilities are located in Germany, Spain, Mexico, and Thailand, among others. The company is currently controlled by Maxingvest AG, the parent company of the Tchibo Group, which holds the majority stake in Beiersdorf.