followfish seafood

followfish is a pioneering sustainable seafood brand that revolutionized the industry by introducing full traceability for every product. Founded in 2007 in Friedrichshafen, Germany, the brand was built on the mission of providing 100% transparent supply chains. Each package features a unique tracking code that allows consumers to trace their fish back to the specific fisherman or organic farm.

Production occurs in multiple countries across the globe, matching specific species to their natural or most sustainable habitats. This includes pole-and-line tuna from the Maldives, organic shrimp from Vietnam, and mussels from Ireland. The brand is owned by followfood GmbH, which remains headquartered in Germany and is led by its original founders, Jürg Knoll and Harri Butsch, with backing from sustainability-focused investors like Sven Schulz (Summiteer).