ASICS GT-2000 12 running shoes

ASICS is a globally recognized Japanese sportswear brand, originally founded by Kihachiro Onitsuka in 1949 as Onitsuka Co., Ltd. in Kobe, Japan. The brand name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano,' which translates to 'A Sound Mind in a Sound Body.' This philosophy remains central to the company's identity and product development.

The specific product shown features the '3D Guidance System,' a technology characteristic of the GT-2000 12 and GT-1000 14 series, designed to provide adaptive stability and support for runners. While the brand is Japanese, its manufacturing footprint is global. ASICS products are primarily manufactured in Vietnam, China, and Indonesia, which together account for a vast majority of their production volume to maintain a balance of quality and cost-efficiency.

Today, ASICS Corporation remains an independent public company headquartered in Kobe, Japan. It continues to lead the market in high-performance athletic footwear and apparel, maintaining full ownership of its primary brand as well as the heritage label Onitsuka Tiger. The company operates through numerous regional subsidiaries worldwide to manage local distribution and marketing.