Morrisons private label range

Morrisons is a prominent British supermarket chain with a deep heritage rooted in the United Kingdom. Founded in 1899 by William Morrison, it began as a humble egg and butter stall in Bradford, West Yorkshire. Unlike many of its competitors, Morrisons is unique for its vertical integration, owning and operating a significant portion of its own food manufacturing supply chain through its 'Morrisons Makes It' initiative.

A substantial portion of its fresh products, including meat, fish, and bakery items, are produced within its 18 UK-based manufacturing sites. While the company prides itself on sourcing from thousands of British farmers, it also sources specialty and non-local items from international suppliers to meet customer demand. In 2021, the company transitioned from a public entity to private ownership following a major acquisition by the American private equity firm Clayton, Dubilier & Rice (CD&R). As of 2026, the brand continues to emphasize its Yorkshire roots and unique manufacturing capabilities while navigating the competitive landscape of the UK grocery market.