Made O'Meter
Discover where a brand or product originates
Hero Aardbeien Vruchtenspread is a premium fruit spread produced by the Hero Group. The brand was founded in Lenzburg, Switzerland, in 1886 by Gustav Henckell and Gustav Zeiler. It established a significant presence in the Netherlands in 1914 through a partnership in Breda, which remains its regional hub for the Benelux market.
While the brand has Swiss roots, its manufacturing is decentralized. The strawberry variant often utilizes fruit sourced from Poland, one of the world's largest strawberry producers, while other fruits are sourced from Greece and Serbia to ensure quality. Production occurs across various European facilities to serve global markets.
Since 1995, the Hero Group has been under the majority ownership of the Oetker family (specifically Dr. Arend Oetker), making it a privately held international food company. Today, it operates as a global leader in healthy snacks, baby food, and fruit-based products, maintaining its headquarters in Switzerland while operating subsidiaries like Hero Benelux in the Netherlands.
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