Duryea Maizena

Duryea Maizena is a historic brand of corn starch that has become a staple in many kitchens for thickening sauces, soups, and desserts. The brand was originally created by the Duryea brothers in the United States during the 19th century, following the industrialization of the corn-milling process. While the brand originated in the USA, it gained immense popularity in the Netherlands and other European countries, where it is often synonymous with the product itself.

Over the decades, ownership of the Maizena brand has transitioned through several major food corporations. While the product is available globally under different regional managements, the brand in Europe (including the Netherlands) is currently under the umbrella of Unilever. Production typically takes place in various European facilities, with significant manufacturing concentrated in Germany to serve the continental market. Even though it is owned by a multinational giant, the brand maintains its traditional yellow and green packaging heritage.