Jason's Sourdough bread

Jason's Sourdough is a premium bakery brand that has rapidly grown to become one of the largest bread brands in the United Kingdom. The brand was launched in 2020 by Jason Geary, a fourth-generation master baker who sought to bring authentic, long-fermentation sourdough to a wider commercial audience. Unlike many mass-produced loaves, the brand emphasizes traditional methods, using a sourdough starter that is decades old and avoiding artificial additives.

The product is manufactured in Leicestershire, England. To meet soaring consumer demand, the parent company, Geary's Bakeries, recently completed a multi-million pound investment in a new state-of-the-art manufacturing facility in Glenfield, Leicester. This expansion has significantly boosted production capacity while maintaining the brand's artisanal roots.

Ownership remains within the Geary family, with Geary's Bakeries Ltd serving as the ultimate owner. The company has evolved from a small regional bakery founded in 1906 into a major national player, supplying major retailers across the UK while remaining an independent, family-led business headquartered in the United Kingdom.