Made O'Meter
Discover where a brand or product originates
Rexona is a world-renowned brand in the personal care industry, specializing in antiperspirants and deodorants. The brand was founded in Australia in 1908 by Alice Sheffer, the wife of the founder of the Sheldon Drug Company. It quickly became the company's top-selling product and expanded internationally. In the 1930s, the brand was acquired by Lever Brothers, which later merged with Margarine Unie to form the global conglomerate Unilever.
Today, Rexona is marketed under several different names depending on the region, such as Degree in North America, Sure in the United Kingdom and India, and Shield in South Africa. The product shown, featuring '72h Nonstop Protection' and 'Cotton Dry' scent, is part of their advanced line utilizing MotionSense technology. While the brand has its roots in Australia, manufacturing is distributed globally across numerous facilities to serve local markets, often produced in the United Kingdom, Australia, or various European locations for the EU market.
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