Jumbo Houdbare Halfvolle Melk

Jumbo Houdbare Halfvolle Melk is a semi-skimmed, long-life (UHT) milk product sold by the Dutch supermarket chain Jumbo. The product is prominently labeled as 'weidemelk' (meadow milk), which is a certification in the Netherlands ensuring the milk comes from cows that graze in open pastures for at least 120 days a year. This specific product is manufactured in the Netherlands, utilizing Dutch dairy resources to serve the local market and international exports.

The Jumbo brand itself has a unique history, founded in 1979 in Tilburg by Jan and Anita Meurs. They named the store after the famous elephant Jumbo to symbolize outgrowing a local competitor named Torro. The brand was later acquired by the Van Eerd family, who transformed it from a small wholesale business into the second-largest supermarket chain in the Netherlands. Today, the brand remains 100% family-owned under the Van Eerd Group, maintaining its headquarters in Veghel.