Lambi pocket tissues

Lambi is a leading premium tissue brand in the Nordic and Baltic regions, widely recognized for its iconic lamb mascot and commitment to softness. The brand was originally launched in 1962 under the name 'Vita Lamm' (White Lamb) in Sweden. It was later rebranded to Lambi in the late 1980s to facilitate international expansion as it was acquired by the Finnish company Metsä Tissue.

Today, the brand is owned by Metsä Tissue, which is a subsidiary of the Metsä Group, a Finnish forest industry cooperative owned by approximately 90,000 forest owners. Lambi products, including toilet paper, household towels, and handkerchiefs, are produced locally to their primary markets. For the Swedish market, manufacturing is centered in Metsä Tissue's mills in Mariestad and Småland, while Finnish production occurs in Mänttä. The brand emphasizes the use of fresh wood fibers sourced from sustainably managed Northern forests.