Dual Power Lavatrice Classic laundry detergent

Dual Power is a prominent Italian brand specializing in professional-grade cleaning solutions for home and laundry care. The 'Lavatrice Classic' variant is a concentrated liquid detergent formulated with active enzymes to remove tough stains while leaving a long-lasting fragrance.

The brand is owned and manufactured by Italchimica S.r.l., a company founded in 1975 and headquartered in Padua (Padova), Italy. Italchimica is a leader in the chemical detergent sector, producing a wide range of products for both the professional (HoReCa) and consumer markets. The product prominently features the Italian flag on its packaging, reflecting its domestic production and 'Made in Italy' heritage. As of 2026, Italchimica continues to operate as the ultimate owner, focusing on innovative and high-efficiency formulations like the 'potenziata e concentrata' (boosted and concentrated) formula seen on the label.