Xtra Læskedrik med Hindbærsmag

Xtra Læskedrik med Hindbærsmag is a sugar-free raspberry-flavored concentrated drink (squash) marketed under the Xtra brand. The brand is a budget-friendly private label developed by Coop Trading, a major purchasing organization serving the Nordic cooperative retail market. The product is designed to be diluted (typically at a 1:11 ratio) to create a soft drink, catering to cost-conscious consumers seeking quality-approved alternatives to name-brand beverages.

While the brand is deeply rooted in the Nordic cooperative tradition, manufacturing for Xtra products is often outsourced to specialized facilities across Europe to maintain low price points. For this specific type of beverage concentrate, production is frequently handled in the Netherlands, though specific batches may originate from other EU-based suppliers depending on regional sourcing agreements.

The ultimate ownership of the brand lies with a consortium of Nordic retail giants including Coop Denmark, Coop Sweden, Coop Norway, and the S Group in Finland. These entities jointly own Coop Trading, which manages the development and procurement of the Xtra, Coop, and Änglamark private labels. This cooperative model ensures that the brand remains focused on delivering value to its member-owners across the Scandinavian and Finnish markets.