Würz & Co Paprika Edelsüss

Würz & Co is a private-label brand primarily associated with the German discount supermarket chain Penny, which is part of the REWE Group. This specific product, Paprika Edelsüss (Noble Sweet Paprika), is a staple condiment sold in Germany and across other European Penny locations.

While the brand is an internal private label of the retailer, the production of spices like paprika often involves sourcing raw materials from major spice-producing regions such as Hungary, Spain, or China, and then processing them through large-scale suppliers like the Fuchs Group. The brand identity is managed by the REWE Group, which has owned the Penny supermarket chain since 1989, ensuring high-quality standards across its discount product lines.