Ariel Color+ Pulver laundry detergent

Ariel is a major global laundry detergent brand that was originally developed in 1967 at the Procter & Gamble (P&G) European Technology Center in Brussels, Belgium. It was revolutionary for its time as it was one of the first detergents to incorporate enzyme technology for protein stain removal. While the brand has European roots, it is owned by the American multinational corporation Procter & Gamble, headquartered in Cincinnati, Ohio.

Manufacturing of Ariel products occurs across a vast global network. For the European market, production is distributed across several countries including Germany (Euskirchen and Crailsheim), Spain (Mataró), France (Amiens), and Romania (Urlați). The specific product shown, Ariel Color+ Pulver, is part of a flagship line that focuses on fast-dissolving formulas and color protection, widely distributed in German-speaking markets.