Lurpak Smeerbaar Gezouten butter

Lurpak is a renowned Danish brand of butter that has established itself as a global leader in the dairy category. Originally registered in 1901 as the 'Lurmark' trademark, it was created by a cooperative of Danish dairy farmers to ensure a standard of excellence and protect the quality of Danish butter exports. The brand's iconic logo featuring two entwined 'lurs'—ancient Scandinavian musical instruments—reflects this deep-rooted heritage. Today, the product shown is a spreadable version, which blends traditional Danish butter with rapeseed oil to ensure it remains soft and easy to spread directly from the refrigerator.

The manufacturing process continues to take place in Denmark, primarily utilizing milk from Danish dairy farms. This commitment to local production is central to maintaining the brand's 'Danish Butter' status and its reputation for a fresh, slightly aromatic flavor profile. The brand is managed with a focus on premium quality, targeting culinary enthusiasts who value high-quality ingredients for cooking, baking, and everyday use.

Lurpak is owned by Arla Foods, a massive international dairy cooperative headquartered in Viby, Denmark. Arla Foods is owned by thousands of dairy farmers across several European countries, ensuring that the brand's profits and strategic direction remain tied to the farming community. As of 2026, Arla Foods remains the ultimate owner, continuing to expand the Lurpak brand into more than 75 countries while maintaining its position as one of the world's most recognized butter brands.