McEnnedy Double Beef Burger

McEnnedy American Way is a private label brand owned by the German discount supermarket chain Lidl. Despite its heavy American-themed branding, including the red, white, and blue color scheme and stars, the products are primarily designed and manufactured in Europe for the European market. The brand is used by Lidl to market 'American-style' foods like burgers, hot dogs, donuts, and sauces, typically featured during promotional 'USA Weeks'.

Because McEnnedy is a private label, the actual manufacturing is outsourced to various food processors across Europe, meaning the specific country of origin can vary depending on the local market and supplier contracts. For example, meat products are often produced in countries like Germany, France, or the Netherlands to ensure freshness in regional supply chains. The brand is legally registered to Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany.