McEnnedy American Way Double Burger

McEnnedy American Way is a prominent private-label brand owned by the German discount giant Lidl. Despite its heavily American-themed marketing—complete with red, white, and blue star-spangled packaging—the brand is fundamentally German. It was created to provide European consumers with a wide range of "American-style" foods, particularly during Lidl's popular promotional "American Weeks."

The product shown consists of microwavable double burgers, available in varieties such as Double Beef with Pepper Sauce and Double Pork with BBQ Sauce. Although the branding suggests a connection to the United States, the manufacturing is primarily located in Germany to serve the European market efficiently. The brand is managed by Lidl Stiftung & Co. KG, a key subsidiary of the Schwarz Group, which is one of the world's largest retail conglomerates. The Schwarz Group is headquartered in Neckarsulm, Germany, and maintains ultimate ownership of the brand as of 2026.