Rexona Men Invisible Ice Fresh deodorant

Rexona is a global leader in the personal care industry, widely recognized for its high-performance antiperspirants. The brand was originally created in Australia in 1908 by Alice Sheffer, the wife of the founder of the Sheldon Drug Company. It quickly became the company's top-selling product and was acquired in the 1930s by Lever Brothers, which later merged to form the multinational giant Unilever. Today, Rexona is marketed under several different names depending on the region: Sure in the United Kingdom and India, Degree in North America, Rexena in Japan, and Shield in South Africa.

Manufacturing of Rexona products is spread across several global locations to meet international demand. For instance, many aerosol sprays are produced in Australia, while roll-on variants are often manufactured in the Philippines and European versions are frequently produced within the EU. The 'Invisible Ice Fresh' variant shown in the image is specifically designed to provide 48-hour protection while preventing white marks on black clothes and yellow stains on white clothes. Unilever continues to own and manage the brand as a key part of its Personal Care portfolio into 2026 and beyond.