Signal Sport Gel Fresh toothpaste

Signal is a prominent global oral healthcare brand with a history dating back to the mid-20th century. Originally founded in France, it became part of the Unilever portfolio early in its existence. The brand is known for innovations such as the first toothpaste with red stripes, which symbolized dual protection for gums and teeth.

Manufacturing for Signal products occurs in multiple locations across Europe and Asia, with major facilities located in countries like France and Indonesia to serve regional markets. As of 2026, Signal continues to be a core brand under the ultimate ownership of Unilever, a British-Dutch multinational consumer goods giant. Unilever manages the brand through various local subsidiaries globally, maintaining its position as a market leader in the European dental care sector.