Pålægsslagteren Rullepølse

Pålægsslagteren is a private label brand exclusively found within the Netto discount supermarket chain in Denmark. The brand focuses on traditional Danish cold cuts, providing affordable deli options for everyday meals. Specifically, Rullepølse is a classic Danish spiced meat roll typically made from pork flank, which is a staple of the Danish lunch table.

The brand is owned by Salling Group, Denmark's largest retail enterprise. While the brand is a private label, the production is typically handled by large Danish meat processing companies such as Danish Crown (Tulip) or 3-Stjernet, ensuring that the meat is sourced and processed within Denmark to meet local quality standards and consumer preferences. Salling Group continues to manage this brand as part of its core portfolio for the Danish market.