Made O'Meter
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PorSi is the exclusive private label brand of the Intermarché supermarket chain in Portugal. Launched in late 2019, the brand was created to consolidate various existing private labels under a single identity that emphasizes quality and proximity to the Portuguese consumer. The name 'PorSi' translates to 'For You,' reflecting the brand's mission to offer accessible products tailored to local lifestyles.
While the brand is rooted in the Portuguese market, its manufacturing strategy involves a mix of local and international production. Approximately 50% to 70% of PorSi products are manufactured in Portugal through partnerships with local suppliers to support the national economy. The ultimate ownership of the brand lies with Les Mousquetaires, a major French retail group that operates Intermarché. This group functions as a cooperative of independent entrepreneurs, managing a diverse portfolio of brands across Europe.
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