Dentosal toothpaste

Dentosal is a classic Swedish toothpaste brand with a rich history dating back to 1915. Originally developed as a "tooth salt" by dentist C.A. Samsioe, the product became famous for its high concentration of natural polishing salt and bicarbonate, offering a unique taste and cleaning experience that has maintained a loyal following for over a century.

After being discontinued in 2019 by its previous owner, Perrigo (which had acquired it via ACO Hud Nordic), the brand was revived in 2021 by Avia Pharma AB. The current production is based in Habo, Sweden, through a partnership with Natumin Pharma AB. The distinctive packaging was also redesigned by Søder Reklambyrå to honor its vintage heritage while meeting modern sustainability standards, using tubes produced by Emballator in Sweden.