Rexona antiperspirant

Rexona is a world-leading antiperspirant brand that was originally created in Australia in 1908 by a physician and his wife. The brand quickly became iconic for its 'Rexona, it won't let you down' slogan and its innovation in hygiene products. Over the decades, it has expanded globally, being marketed as 'Sure' in the United Kingdom, Ireland, and India, 'Degree' in the United States and Canada, 'Shield' in South Africa, and 'Rexena' in Japan.

Today, Rexona is owned by Unilever, one of the world's largest consumer goods companies. Manufacturing takes place in various high-tech facilities across the globe, including significant production sites in the Philippines, Brazil, and Europe to serve different regional markets. The brand remains at the forefront of sweat-protection technology, particularly through its MotionSense and Clinical Protection lines, which are developed in Unilever's global research and development centers.