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Sense is a specialized plant-based margarine brand in the Netherlands, designed for health-conscious consumers. The brand is positioned around the concept of "bewust leven" (conscious living) and focuses on heart health by being rich in Omega-3 and Vitamin B1 while remaining 100% palm oil-free and vegan.
Originally, the brand was part of Van Dijk Foods but was acquired by Unilever in 2000. Following Unilever's decision to spin off its spreads division, the brand eventually transitioned to its current position as a key private label brand for Superunie, a major Dutch purchasing cooperative. This allows the product to be distributed across a wide network of independent Dutch supermarket chains such as Hoogvliet, Vomar, Plus, and Spar. The product is manufactured within the Netherlands to serve this domestic retail network.
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