Ariel Color+ Farbschutz liquid detergent

Ariel is a globally recognized laundry detergent brand that revolutionized the industry in 1967 as the first detergent to use biological enzymes for superior stain removal. Developed at the Procter & Gamble (P&G) European Technology Center in Belgium, the brand was initially launched to provide better results for the then-emerging automatic washing machines.

Today, Ariel is owned by the American multinational corporation Procter & Gamble, which is headquartered in Cincinnati, Ohio. For the European market, including Germany, Ariel products are primarily manufactured in large-scale facilities such as the one in Amiens, France, although P&G utilizes a vast network of manufacturing hubs across Europe and globally to meet regional demand. The 'Color+' variant is specifically formulated to protect fabric colors from fading while maintaining high cleaning performance even at low temperatures.