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Fissan is a well-known baby care brand that originated in Italy in 1930, starting with its famous Fissan Paste and Powder. The brand has been a staple in Italian households for decades, specializing in dermatologically tested products for newborns and children with sensitive skin.
Historically, the brand was part of the Unilever portfolio. However, in late 2023, Unilever announced the sale of its Elida Beauty division (which included Fissan) to the American private equity firm Yellow Wood Partners. As of 2026, Fissan is under the ultimate ownership of Yellow Wood Partners. The products continue to be manufactured primarily in Italy, maintaining their association with Italian pediatric standards and pharmaceutical heritage.
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