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Even&Odd clothing and accessories

ownerZalando SE (Germany)
originGermany
manufacturedmultipleCountries

Even&Odd is a contemporary fashion brand primarily known as a private label owned by the German e-commerce giant Zalando SE. Originally launched to cater to a young, trend-conscious female audience, the brand offers a wide range of products including footwear, clothing, and accessories. While the brand itself was developed as an in-house label for the European market, its manufacturing footprint is global, with production typically outsourced to various suppliers across Asia and Europe to maintain competitive pricing and rapid stock turnover.

Under the ownership of Zalando, Even&Odd has become a staple of digital fashion retail in Europe. The brand emphasizes affordability and high-frequency style updates, reflecting the fast-fashion business model. In recent years, as part of Zalando's broader corporate strategy, the brand has increasingly focused on sustainability initiatives, such as incorporating recycled materials and adhering to stricter supply chain transparency standards. As a private label, it does not operate independent retail stores but is sold exclusively through Zalando's online platforms and affiliated outlets.

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