Lowa footwear

LOWA is a prestigious German brand specializing in outdoor footwear, renowned for its hiking, climbing, and mountaineering boots. Founded in 1923 by Lorenz Wagner in Jetzendorf, Bavaria, the company has maintained a strong heritage of European craftsmanship. The brand's motto 'simply more...' reflects its commitment to quality and innovation in the outdoor industry.

While the company has grown into a global leader, it continues to focus its manufacturing within Europe. The majority of its products are crafted in Jetzendorf, Germany, as well as specialised facilities in Slovakia and Italy. In 1993, the brand was acquired by the Italian Tecnica Group, which remains the ultimate owner today, helping the brand expand its presence worldwide while preserving its Bavarian roots and high technical standards.