More Nutrition Protein Iced Coffee

More Nutrition is a prominent German health and lifestyle brand founded in 2017 by Christian Wolf. It specializes in high-protein, low-sugar alternatives to conventional snacks and beverages, catering to fitness-conscious consumers and those focused on weight management. The brand is particularly well-known for its innovative flavors and use of sweeteners like stevia to reduce calorie intake without sacrificing taste.

The products, including the Protein Iced Coffee, are primarily manufactured at the company's own state-of-the-art production facilities in Elmshorn, near Hamburg, Germany. This localized production allows the brand to maintain strict quality control and iterate quickly on new product formulations.

Since its inception, the brand has seen rapid growth and was eventually integrated into 'The Quality Group' (TQG), which also houses the sister brand ESN. As of 2022, The Quality Group is majority-owned by the global private equity firm CVC Capital Partners, although the original founders remain involved as minority shareholders and operational leaders. The brand continues to expand its reach across Europe and into international markets like the UK.