MAX&Co. fashion

MAX&Co. is an international contemporary fashion brand that was established in 1986. It was created as a retail project of the Max Mara Fashion Group to target a younger, fashion-forward audience. The brand is known for its vibrant, versatile, and high-quality collections that blend traditional Italian craftsmanship with modern design sensibilities. While the brand's heart and heritage remain in Italy, where much of its high-end tailoring takes place, its manufacturing network has expanded globally to meet international demand while maintaining the standards set by its parent company.

The brand is a core part of the Max Mara Fashion Group, a family-owned Italian fashion powerhouse headquartered in Reggio Emilia. Under the leadership of the Maramotti family, MAX&Co. has grown into a global network with hundreds of boutiques worldwide. In recent years, the brand has diversified its offerings through strategic partnerships, such as licensing its childrenswear line to specialized manufacturers like Brave Kid (part of the OTB Group), ensuring that the brand's DNA is preserved across different market segments. Today, MAX&Co. remains a symbol of Italian style and innovation, catering to the "eternally inquisitive" woman.