Lavazza Qualità Oro coffee

Lavazza Qualità Oro is one of the most iconic blends from the historic Italian coffee roaster, Luigi Lavazza S.p.A. First introduced in 1956, this specific blend was the first coffee mixture created by Luigi Lavazza himself, designed to capture a premium 'perfect symphony' of 100% Arabica beans. It is widely recognized for its golden packaging and aromatic intensity, symbolizing the rich tradition of Italian espresso culture.

While the raw coffee beans are sourced from across Central and South America, the product is primarily roasted and manufactured in Italy at Lavazza's state-of-the-art facilities, such as the Settimo Torinese plant. The brand remains family-owned, maintaining its headquarters in Turin, where it was founded over a century ago. Today, it stands as a global symbol of Italian craft, managed by the fourth generation of the Lavazza family.