Cheetos corn snacks

Cheetos are a globally recognized brand of cheese-flavored corn puff snacks originally created in 1948 by Charles Elmer Doolin. Following the success of Fritos, Doolin developed the first Cheetos product in Dallas, Texas, and partnered with the Lay’s company to facilitate national distribution. This partnership eventually led to the merger that formed Frito-Lay in 1961.

Today, Cheetos are manufactured in several countries around the world, including the United States, Mexico, Brazil, Turkey, and various nations across the Middle East and Asia, often tailored to local flavor preferences. The brand is synonymous with its mascot, Chester Cheetah, and has expanded beyond simple puffs into numerous variations like Flamin' Hot and Crunchy.

The brand is currently owned by PepsiCo, one of the world's largest food and beverage corporations. PepsiCo oversees the global production and marketing of Cheetos through its Frito-Lay division in North America and through international subsidiaries or joint ventures in other markets, ensuring its position as a market leader in the savory snack category.