Anna Field clothing

Anna Field is a private-label fashion brand catering to modern, feminine styles, ranging from office wear to seasonal statement pieces. The brand was launched in 2010 by the European e-commerce giant Zalando SE. It was designed as a digital-first retail brand to provide versatile and affordable fashion exclusively through Zalando's online platforms.

While the brand is headquartered in Berlin, Germany, its manufacturing is distributed across a diverse global supply chain. Production primarily takes place in countries with established textile industries, including Turkey, Poland, China, Vietnam, India, Bangladesh, and Portugal. Zalando maintains high transparency for its private labels, disclosing its Tier 1 and Tier 2 suppliers to ensure oversight of the production cycle.

Anna Field remains under the ultimate ownership of Zalando SE. As a private label, Zalando controls the entire vertical process from design and sourcing to final marketing and distribution. The brand is recognized for its focus on sustainability and has been rated for its environmental policies and ethical trade practices through various international auditing systems.