madeometer

Made O'Meter

Discover where a brand or product originates

Badedas Classic Bath Gel

ownerUnilever PLC (United Kingdom)
originGermany
manufacturedmultipleCountries

Badedas is a legendary bath and shower brand famously known for its unique fragrance derived from horse chestnut extract. The brand has a heritage that traces back to Germany in the mid-20th century, where it became a household staple for luxury bathing experiences.

Over the decades, the ownership of Badedas has transitioned through several major multinational corporations, including SmithKline Beecham and later Unilever. In a move to focus on its core global brands, Unilever sold Badedas along with several other personal care brands to Unilever's own subsidiary spinoff and later external entities. Currently, the brand is owned by Unilever or its specialized subsidiaries like Alberto-Culver in certain regions, but as of the mid-2020s, the brand is part of the 'Elida Beauty' portfolio, which was acquired by the private equity firm Yellow Wood Partners.

Manufacturing takes place in various European locations to supply local markets such as the UK and the Netherlands. The product remains iconic for its distinct forest-green packaging and its revitalizing aromatherapy properties.

disclaimer

poweredBy